Recommended Reading List
Books
Drucker, Peter
F. Innovation and
Entrepreneurship. Harper
Business, 1993.
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The
first book to present innovation and entrepreneurship as purposeful and
systematic discipline, which explains and analyzes the challenges and
opportunities of America's new entrepreneurial economy. A superbly practical
book that explains what established businesses, public survey institutions,
and new ventures have to know, have to learn, and have to do in today's
economy and marketplace. |
Goldratt,
Eilyahu M. The Goal.
North River Press, 1992.
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Used
by thousands of companies and hundreds of business schools! Required reading
for anyone interested in the Theory of Constraints. This book, which
introduces the Theory of Constraints, is changing how America does business.
The Goal is a gripping, fast-paced business novel about overcoming the
barriers to making money. You will learn the fundamentals of identifying and
solving the problems created by constraints. From the moment you finish the
book you will be able to start successfully addressing chronic productivity
and quality problems. |
Johnson,
Spencer. Who Moved My Cheese?
G.P. Putnam’s Sons, 1998.
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Change
can be a blessing or a curse, depending on your perspective. The message of Who
Moved My Cheese? is that all can come to see it as a blessing, if they
understand the nature of cheese and the role it plays in their lives. Who
Moved My Cheese? is a parable that takes place in a maze. Four beings
live in that maze: Sniff and Scurry are mice--non-analytical and
nonjudgmental, they just want cheese and are willing to do whatever it takes
to get it. Hem and Haw are "littlepeople," mouse-size humans who
have an entirely different relationship with cheese. It's not just
sustenance to them; it's their self-image. Their lives and belief systems
are built around the cheese they've found. Most of us reading the story will
see the cheese as something related to our livelihoods--our jobs, our career
paths, the industries we work in--although it can stand for anything, from
health to relationships. The point of the story is that we have to be alert
to changes in the cheese, and be prepared to go running off in search of new
sources of cheese when the cheese we have runs out |
Peters,
Tom. The Pursuit of Wow!
Vintage Books, 1994.
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A
dozen years ago, Peters and co-author Robert Waterman woke up corporate
America with In Search of Excellence. Once more the
"unconventional" Peters stimulates corporate thought processes.
Along with the best of his columns, Peters includes questions and rebuttals
that come from readers and listeners, as well as his own candid responses. A
"must" read for every business person |
Popcorn,
Faith. The Popcorn Report.
Harper Business, 1992.
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Faith
Popcorn's (slightly unusual) name is synonymous with consumer trends. The
woman who spotted and named the "cocooning" movement advises
clients from Campbell Soup to American Express to IBM on consumer attitudes,
emerging patterns, and positioning. As Popcorn herself noted, "trends
never end," and so she has updated her best selling book The Popcorn
Report: Faith Popcorn on the Future of your Company, your World, your Life,
for its first paperback edition. In her new update, Popcorn again
demonstrates her acute sensitivity to the cultural and social pulse, and she
identifies these new directions in consumer attitudes and behavior |
Popcorn, Faith,
Marigold, Lys Clicking :
17 Trends That Drive Your Business -- And Your Life.
Harper Business, 1997.
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Faith
Popcorn is back! Along with Marigold, a creative director at Popcorn's
marketing consulting firm, BrainReserve, the two serve up their insights
into the popular culture. Ten of their 16 trends were profiled previously in
The Popcorn Report (1991), and Clicking seems an attempt to
run unpopped kernels through the microwave again. Admittedly, the authors
bring us up to date on such phenomena as cocooning, cashing out, vigilante
consumerism, and ergonomics. Newer ideas include icon toppling and a look at
evolving changes in gender roles with FemaleThink and mancipation. One may
argue that Popcorn does not actually forecast trends. She is, rather,
particularly adept at spotting them and, more importantly, labeling them
with catchy, sound-bite names that appeal to lifestyle commentators and
headline writers. The result is more attention to her and her
"predictions" so that they become self-fulfilling prophesies. And
the authors' cleverly chosen title, with its many levels of meaning, will
undoubtedly "click." |
Semler,
Ricardo. Maverick.
Warner Books, 1995.
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What
makes for a successful company? In a sometimes breathless, often boyish
manner, Semler, a counselor of a Brazilian company (Semco), relates the
transformation of a traditionally structured business into one quite
literally without walls and rules. Semler details his not-so-easy steps in
the metamorphosis: abolishing dress codes and regulations; decentralizing
plants; getting rid of paperwork and titles (hence, his appellation as
counselor, not CEO); and creating a consultative democracy in which
employees set their own salaries and work hours and vote on managerial
candidates, among other responsibilities. If it sounds too much like utopia,
Semler admits that Brazil's economic downturn has impacted Semco and that,
yes, being born with a silver spoon certainly colors his vision.
Nonetheless, his is a philosophy that merits some serious thought by
managers and workers alike. |
Gerber, Michael E. The E Myth
Revisited: Why Most Small
Businesses Don’t Work and What to Do About It. Harper Business, 1995.
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In this first new and totally
revised edition of the 150,000-copy underground bestseller, The E-Myth,
Michael Gerber dispels the myths surrounding starting your own business and
shows how commonplace assumptions can get in the way of running a business.
Next, he walks you through the steps in the life of a business--from
entrepreneurial infancy, through adolescent growing pains, to the mature
entrepreneurial perspective, the guiding light of all businesses that
succeed--and shows how to apply the lessons of franchising to any business,
whether or not it is a franchise. Finally, Gerber draws the vital, often
overlooked distinction between working on your business and working in. your
business. After you have read The E-Myth Revisited, you will truly be
able to grow your business in a predictable and productive way. |
Moore, Geoffrey A. Inside the Tornado Harper Business, 1995.
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Inside the Tornado the
long-awaited sequel to Crossing the Chasm by Silicon Valley marketing
strategist Geoffrey Moore, follows its predecessor as required reading
material for today's leading business schools and industry luminaries. The
book focuses on the market dynamics of hyper-growth, with a
behind-the-headlines look at how companies such as Microsoft and Netscape
capture dominant market shares and leap into prominence |
O'Shea, James and Madigan, Charles Dangerous Company Time Business (Random House), 1997.
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Dangerous Company relies on extended case
histories to demonstrate how some of the most prominent consulting firms
conduct business. The authors' unsurprising conclusion: Used carefully,
consultants can revitalize a moribund company; allowed to run amok,
consultants can drive successful businesses into the ground. Think before
you spend, they suggest. The utility of Dangerous Company isn't so
much in its stunningly obvious conclusion as in the individual stories. Case
studies such as the degradation of Figgie International and the
resuscitation of Sears, provide entertaining, instructive examples of the
importance of keeping a tight grip on your consultants' reins.
Unfortunately, the authors' decision to presents several such stories in
detail means that the fascinating glimpses they provide into the corporate
cultures of Andersen Consulting and McKinsey & Co., the book's two best
examples of penetrating the inner sanctum of consultancy, are frustratingly
brief. (Review by Ron Hogan) |
Norman, Donald A. The Invisible
Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and
Information Appliances Are the Solution, MIT Press, 1998. ISBN:
0262640414
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From
Publishers Weekly
The personal computer industry is still in its
"rebellious adolescent stage," says Norman, who asserts that it is
time for it to "grow up" and "enter the... world of consumer
appliances" A convenient, versatile, pleasurable tools with potential to
communicate with each other in a global information matrix. Norman (The
Design of Everyday Things; Things That Make Us Smart), an established voice
in the field, explains why and offers prescriptions for how such changes are
to come about, together with specific ideas about what kinds of information
devices might emerge. He synthesizes wisdom from the history of technology,
industrial social sciences, product design and marketing to support his
vision of information appliances. The key reform he advocates is
human-centered product design emphasizing user experience in addition to
technology and marketing considerations. Norman's provocative analysis is
laced with analogies and anecdotes, and is augmented by 128 illustrations.
Though all the subtitle's claims are addressed in distinct chapters, some
portions seem superfluous. Because "usability often lies in the
details," the argument can occasionally get bogged down in minutiae or
broad-stroke summaries of motion study and other historical innovations.
Stylistic glitches aside, however, Norman offers an enlightening and
pragmatic account of the interrelated currents and riptides affecting
product development in the computer/information industry. Readers who digest
this analysis will be well rewarded.
Copyright 1998 Reed Business Information, Inc. |
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